Instagram in its new update allows users to download Reels posted by others so they can share them outside the app.
On Tuesday, the company’s head Adam Mosseri said on his Instagram broadcast channel that users will be able to download Reels to their camera roll. Users can do this by tapping on the share icon and then selecting the Download option.
Company’s head Mosseri noted that Reels from only public accounts are eligible for download. Plus, public accounts can turn off the ability to download Reels.
While Mosseri didn’t specify if there will be a watermark on the downloaded Reel, the picture posted by him indicates that the downloaded video will show an Instagram logo along with the account name.
The TikTok uses a similar format to attach a watermark on downloaded videos. Notably, Instagram has always allowed users to download their own Reels without a watermark from drafts.
Last month, the company introduced new editing updates on Reels, to help creators unleash their creativity. The update includes features like Split, Speed, and Replace. Meanwhile, last week, Meta announced that it was rolling out the broadcast channels on Instagram globally, along with a new ‘Collaborators’ feature which allows creators to invite other creators (or fans) to participate in their broadcast channel.