The Indian Modi government has urged people to side yourself with the “western” traditions of Valentine’s Day and instead celebrate the occasion by Hugging the cows.
In a surprise appeal, the Indian Government on 14 February declared Cow Hug Day instead of celebrating Valentine’s Day. Cows are holy within Hinduism, the majority religion in India is Hinduism, and in their religion cows are considered sacred animals across the country.
According to the Government statement, hugging a cow “will bring emotional richness” and “will increase our individual and collective happiness”.
The newly declared Cow Hug Day on 14th Feb is intended to offset the “dazzle of western civilization”, which the government said had come at the cost of the older traditions of India.
Cow Hug Day is the latest initiative and plan by the Hindu nationalist Bharatiya Janata Party (BJP) government, led by prime minister, Narendra Modi.
Most states in India ban the slaughter of cows, and selling and eating beef is banned in many places across the country, including the capital, Delhi.
A proposed national exam on the subject of “cow science”, devised by the National Cow Commission as part of the BJP’s revised curriculum, was postponed in 2021 because it was claimed that the subject was of promoting religious pseudoscience about India’s cows.
Among the textbook material were questionable claims that Indian cows have more emotions than their foreign counterparts, that their humps contain magical powers, and that their dung could prevent radiation.