Beginning in 2011, Saqib served as the CEO of the PK Food Company, which is now one of the top frozen food companies in the country.
Saqib claimed in a recent interview that “the customer comes back for more and even buys again from just the comfort of their home” is solely due to the product quality and to some extent its flavorful taste.
In recent years, there has been a growing concern in Pakistan about food security. One of the major challenges confronting the country is the rising demand for animal protein, particularly chicken, which is the most commonly consumed meat in the country. With the world’s population rapidly increasing, it is critical to find sustainable methods of producing chicken meat to ensure that there is enough food to meet everyone’s needs.
The well-known frozen food brand that offers high-quality beef, poultry, and mutton products was developed by Saqib Butt, who has had a significant influence on the entire frozen food industry of Pakistan. The company’s key initiative is to teach farmers how to raise chickens in a more sustainable manner. This includes advising on proper feeding, housing, and practices that can help improve chicken health and productivity.
Pk Food as a leading meat exporter in middle eastern countries has made significant efforts to promote sustainable chicken farming in Pakistan. The company has been collaborating with local farmers to improve breeding practices and promote more sustainable farming methods.
He has a significant aspect to promote the use of more sustainable chicken feed sources. Many farmers used to rely heavily on imported feed, which was expensive and not always of the highest quality. The company has been working to promote the use of locally sourced feed, which can be more cost-effective and environmentally friendly in the long run. In addition to these efforts, pk foods have been working to improve the quality of Pakistani chickens.