Big revaluation in Kuwait Media as Kuwait News, a prominent media outlet in Middle East country, has introduced the world to its latest news presenter “Fedha” the first AI-based News Presenter in the country.
The announcement was made over the weekend via a video posted on Twitter, where the virtual news presenter was seen wearing a black blazer and a white T-shirt.
“I’m Fedha, the first presenter in Kuwait who works with artificial intelligence at Kuwait News. What kind of news do you prefer? Let’s hear your opinions,” Fedha said in Arabic in the launch video.
Abdullah Boftain, the deputy editor-in-chief of both Kuwait News and its English-language affiliate, Kuwait Times, confirmed that Fedha is a test of AI’s potential to offer “new and innovative content”. He added that Fedha, who spoke in classical Arabic in the launch video, could use a Kuwaiti accent and present news bulletins on Twitter in the future.
Fedha is expected to read bulletins via the outlet’s Twitter account. Boftain explained that the name “Fedha” was chosen because it is a popular, old Kuwaiti name that refers to silver, the metal, and the name was combined with the concept of robots being silver and metallic in color.
It is pertinent to mention here that Kuwait isn’t the first country to test out an AI-based newsreader. China’s state news agency Xinhua launched the world’s first computerized anchor in 2018 now a few weeks ago Indian news agency introduces their first AI news Anchor named “Al-Sana” to deliver weather reports.
Commenting on the launch, a spokesperson for the news agency said, “We are delighted to launch Al-Sana, the AI news anchor for weather reports. This new technology will enable us to deliver more accurate and timely information to viewers, and we are confident that it will revolutionize the way weather reports are presented on news channels.”
The spokesperson also added that the AI news anchor is just the beginning, and the news agency is exploring other ways to integrate AI and machine learning technologies into their news production processes.
The launch of Al-Sana is a clear indication that the future of news broadcasting in India is set to become more advanced, innovative, and technologically driven.