Delhi High Court in India has permanently restricted the E-commerce platform Amazon from adding the Pakistan-manufactured Rooh Afza to its platform and has restrained them from selling any products under the name of ‘ROOHAFZA’.
The order came as a result of the petition filed by the Popular drink’s Indian manufacturer, Hamdard National Foundation, in which it alleged that the E-commerce platform was selling Pakistani-manufactured Rooh Afza on its platform.
Rooh Afza was first introduced by Hakim Hafiz Abdul Majeed in Delhi. However, after the Indo-Pak partition, his elder son moved to India and the younger one to Pakistan.
Hamdard National Foundation manufactures Rooh Afza in India while Hamdard Laboratories (Waqf) has the rights over the drink in Pakistan.
The Delhi high court in its Wednesday order said, “‘Rooh Afza’ is a product which has been consumed by the Indian public for more than a century now, and its quality standards have to comply with the applicable regulations prescribed by the Food Safety and Standards Act and Legal Metrology Act.”
The court wondered how an imported product was being sold on Amazon without complete details of the manufacturer is disclosed.
