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Home Tech

Meta going to shut down the Facebook instant article feature by mid of 2023

Web Desk by Web Desk
October 17, 2022
in Tech
0
Meta going to shut down the Facebook instant article feature by mid of 2023

Meta going to shut down the Facebook instant article feature by mid of 2023

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 Meta spokesperson confirmed the news in an email to Gizmodo that it had notified its publishers that the company would stop supporting the service of instant articles by mid-April 2023.

Facebook instant articles were intended to load quickly on mobile phones. When this feature was introduced Meta claimed that it would “load and display 10 times faster than the standard mobile web.”

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At that time it was beneficial to Facebook but now that arrangement no longer makes business sense for Facebook.

The spokesperson Meta told Gizmodo “Currently less than 3% of what people around the world see in Facebook’s Feed posts with links to news articles,”

He also added, “As we said earlier this year, as a business it doesn’t make sense to over-invest in areas that don’t align with user preferences.”

Meta going to shut down the Facebook instant article
Meta going to shut down the Facebook instant article

This move from Meta shows their intentions and plan of moving away from hard-core news and more into video content.

After the shutdown notification, the publishers now have 6 months to find out an alternative strategy.

Tags: burj newsFacebookFacebook instant articleMark ZuckerbergMetasocial media
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